My approach
Good photographs have the power to evoke cherished memories of important moments in our lives. As a photographer who specialises in people and recording important life moments, I understand how valuable these memories are to my clients. 
My experience, ability and know-how tells me when to interact and when to stay in the background. The natural rapport and empathy I have with people builds trust and helps them to relax and be themselves when I'm photographing. 
The qualities I possess as a photographer enable me to capture the key moments, the interaction, the intimacy and the incidental unplanned action that my clients are looking for. Added together, these qualities are an ideal combination for creating photographs that evoke cherished memories.
Image courtesy of Richard S. Benton
My background
My mum was Italian and, though born in Yorkshire, I have a strong connection to all things Italian. Hence the ‘avanti foto’ in my moniker. Avanti is all about positive energy and moving forward. I bring this energy and joy of life into my work and into the working partnerships I have with my clients. I take my work seriously but at the same time I work with a smile on my face. I genuinely love my work and feel privileged to do what I do.
As well as my passion for photography, I love travel and I love experiencing other cultures. I have more than a smattering of Italian and French, which gets me by in most situations (sort of). My other interests include food, music and cycling.
My base is West Yorkshire, England but I’m happy to take bookings for any location on the planet.
Please also check out my other website covering my commercial work and personal projects at www.philjacksonphotographer.co.uk